Estimated net worth: $200 million
Robert E. Price, similar to Qualcomm Inc.’s Paul Jacobs, is the son of a man credited with building an extremely lucrative empire.
Price is the son of Sol Price, inventor of the warehouse membership store concept. He is worth $200 million and serves as CEO of PriceSmart Inc., a company started by father and son after the senior Price sold off Price Club to Costco in the 1990s.
Under the PriceSmart umbrella, Price oversees warehouse club stores in 11 countries, including stores in Asia. He also has licensing agreements with companies around the world, including China and Micronesia.
The company reports annual revenues in excess of half a billion dollars.
Ranked No. 20 on the San Diego’s Wealthiest list, Price lives in San Diego and presides over his family’s charitable activities.
Three areas of particular interest to the Price family are anything connected with the revitalization of City Heights, where the senior Price lived before making his fortune; any projects focused on building up communities in San Diego and Imperial counties; and lastly, anything that would qualify for the Aaron Price Fellows program, which seeks to open doors of opportunities for high school seniors with dreams, but perhaps not the support system in place to accomplish them.
