San Diego’s biggest running event, the Rock ‘n’ Roll Marathon, has a new title sponsor, Coca-Cola Zero, replacing the event’s only other sponsor, Japanese car manufacturer American Suzuki Motor Corp.
Elite Racing, Inc., the local sports marketing company that produces the event, wouldn’t reveal the terms of the deal or whether Atlanta-based Coca-Cola Co. signed a multi-year contract. Suzuki had been the event’s title sponsor since the 26.2-mile race was launched in 1998.
Coca-Cola plans to use the event to introduce Coca-Cola Zero, a new drink being put on store shelves in June.
The marathon on Sunday, June 5, is expected to draw a field of 20,000 runners, about 80 percent who come from outside the county.
The race course, which features periodic stages with 40 rock bands, starts from Balboa Park, winds through the city, and finishes at the Marine Crops Recruit Depot in Point Loma.