The San Diego Regional Economic Development Corp. is sporting a new logo that’s a reflection of recent reorganization, a spokeswoman said.
The logo features copper and gunmetal rays radiating from two spherical centers. It was inspired by the organization’s previous logo and another one designed for the “San Diego , Technology’s Perfect Climate” campaign to attract high-tech industries, said Camille Lutes, a spokeswoman for the nonprofit organization.
The logo and accompanying stationery redesign cost it $7,000. Mission Valley-based MJE Marketing Services designed the artwork.
The San Diego Regional Economic Development Corp. is sponsored by 250 local companies, including Qualcomm, SAIC and Pacific Bell, Lutes said. One of its goals is to raise the per-capita income in San Diego County while preserving the quality of life.
“We also help companies to expand in San Diego or relocate here,” Lutes said.
Designer Hope Sinatra wanted to compliment the EDC’s old logo and the logo for the technology’s perfect climate campaign, said Marlee Ehrenfeld, president of MJE Marketing Services.
“We hope that anyone who sees it will say, ‘It harkens to the technology’s perfect climate campaign.'”