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Medical Spa Serves Up a Quick Shot Of Botox

If Dr. Joseph Grzeskiewicz’s vision becomes a reality, soccer moms along the Interstate 15 corridor will soon drop off their children at the field, then stop by his new medical spa to get a quick facial, bikini wax or Botox injection.

All that, then back to the field just in time to pick up the children, the doctor said.

“Most treatments are nonsurgical,” said Grzeskiewicz, a Poway resident and certified plastic surgeon with the La Jolla Cosmetic Surgery Centre medical group in La Jolla.

“We offer laser hair removal and facial procedures that don’t peel off your skin, so a soccer mom could drop off their kids and go about their day.”

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With little or no downtime after treatments, other than possibly a little redness of the skin, Grzeskiewicz hopes Poway’s first medical spa, Luminesse, will receive a warm reception.

The doctor and his business partner, Dr. James Amsberry, a plastic surgeon who lives in Scripps Ranch, hope to replicate the success of other plastic surgeons that have opened medical spas.

Making Poway the home for a medical spa makes sense for several reasons, said Grzeskiewicz. Combining the expected population growth in the area and lack of an upscale medical spa with the demographic (he said Poway residents have a median income of $93,000 a year) who can afford to pay more than $100 for a single skin treatment or thousands of dollars for a series of treatments, the prospects look promising.

“We have close friends and other colleagues who started a medical spa, and the more we looked into, we saw that it made sense from a business and medical perspective,” he said.

The friends invested $500,000 of their own money to buy the costly lasers and other medical equipment, he added.

They leased a 2,000-square-foot space in the Poway City Centre on Midland Road, will have three laser treatment rooms, an injection room and space for an esthetician, he said.

Three or four full-time employees, a spa manager, an esthetician, a physician’s assistant and registered nurses, will provide services and treatments, he said.

Grzeskiewicz hopes to open Nov. 14.

As Luminesse’s medical director, he’ll provide general supervision and inject some clients with anti-wrinkle treatments.

For now, he’s advertising in local newspapers and distributing fliers to get the word out about the spa.

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Locals Land On Forbes List:

Four San Diego companies are among the 35 California companies ranked on Forbes magazine’s 200 Best Small Companies for 2005, based on performance and growth.

San Diego-based biotechnology firm Biosite Inc., which took 21st place, led the local entries.

San Diego-based technology firm Websense Inc. was ranked 22nd.

Poway-based sleep device maker ResMed Inc. took 51st and Vista-based medical brace maker dj Orthopedics placed 102nd.

Biosite reported that sales of its blood test, called the Triage BNP, rose 57 percent to $162 million in 2004 out of total sales of $178.7 million.

The test, approved by the Food and Drug Administration in November 2000, was used in 2,806 U.S. hospitals and 392 physician office labs as of Dec. 31, according to Biosite.

Websense, a provider of employee Internet management software, said on July 26 that its second-quarter revenue rose to $36 million from $26.6 million last year; income was $8.9 million, or 36 cents per share, compared with $5.8 million, or 24 cents per share, last year.

ResMed for the year ended in June posted a net income of $64.8 million, or $1.82 per share, up from $57.3 million, or $1.63 per share.

Sales totaled $425.5 million, compared with $339.3 million a year earlier, the firm said.

Dj Orthopedics reported net revenue of $62.5 million for the third quarter in 2004.

The company said in July that it aimed to report full-year revenue of about $275 million.

For the first six months, it reported revenue of $139.1 million.


Send small-business news to Marion Webb at marionw@sdbj.com or call her at (858) 277-6359, Ext. 3108.

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