Corporate Identity Publication Includes
Local Designer’s Work
With classical station KFSD-FM’s switch to an alternative format a couple of months ago, taking most of the local market’s classical music offerings with the move, conservative talk station KCBQ-AM has launched its own classical music show.
On Sundays at 6 p.m., Marden Abara, who founded the La Jolla Piano Institute, hosts “Classical Music for Dummies.”
Mark Larson, KCBQ’s general manager, expected people to be surprised that a talk station would have a classical music show.
However, “We see it as much more than just music,” Larson explained. “Marden has a deep love for the San Diego community and the ‘arts history’ here. This new half-hour show is a unique concept that will inspire San Diego area people to see the diversity in our area.”
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Design Of The Times:
Laura Coe Design is among agencies included in the American Corporate Identity 17 Annual, which will be released later this year.
The publication, which showcases corporate logo and identity work, selected Coe Design’s 2000 PGA trade show booth, a golf glove package and the “Rescue Golf Club Challenge” package for Taylor Made-adidas Golf.
The firm also was recognized for the letterhead and logo it designed for a Ballena Vista Farm in Ramona, the logo design for the 2001 Print Week Trade Show, the label design for a San Diego-based personal care product company As We Change, and a logo design for ReturnView, an Irvine based high-tech startup that is now defunct.
Signings:
Stoorza Communications, Inc., based Downtown, will assist in promotions for Invest HK, a department of the Hong Kong government responsible for attracting foreign investment to the city. Local PR firm Cooper Iverson Marketing signed Foresight Corp. in Ohio and Washington, D.C.-based SwapDrive Inc. Also, PR firm Berkman Communications signed new client ServerCare, Inc., a local tech company. San Diego-based Hastings Agency, Inc. has been hired to develop corporate identity and marketing materials for DuPont Air Products NanoMaterials LLC, a Carlsbad company that services the semi-conductor industry. Leavitt Communications in Fallbrook signed El Segundo-based Network Services, LLC.
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Sound Bites:
Downtown-based PR firm The Gable Group recently hired Jos & #233; Moreno to be director of public affairs. Moreno was previously with Stoorza Communications. Sacramento-based Kathleen Communications, Inc., which opened an office in San Diego last year, is working with KCBQ. The company recently produced a family-theme program featuring children’s rights advocate Marc Klaas. Upcoming “Third Thursday” roundtable talks will feature KPBS General Manager Mike Flaster, former San Diego Union-Tribune editorial cartoonist Steve Kelley, and Maria Hunt, the U-T’s food writer and one of its restaurant critics. The monthly events are coordinated by the San Diego Press Club.
The deadline for the next Media & Marketing column is June 21. Rodrigues can be reached at (858) 277-6359, Ext. 107, or via e-mail at trodrigues@sdbj.com.
