TaylorMade-adidas Golf Signs Up N.Y. Agency For Sports Marketing
Although significant changes could take place in the way that the Federal Communications Commission sets ownership limits for stations in the country’s radio markets, it is unlikely to affect San Diego.
Last month, commissioners asked for comments on the possible modifications.
The current method, which defines markets based on a system of overlapping signals, sometimes doesn’t reflect the commercial markets and economic reality, according to a statement from the FCC.
However, any changes would not be applied retroactively, the commission said in its public notice on the topic.
In San Diego, Clear Channel Communications owns eight stations, the maximum number a company can own in any market.
Clear Channel also operates other local stations under various sales and programming agreements.
Mike Glickenhaus, market manager for Clear Channel’s FM stations, is adamant San Diego’s market won’t be affected.
“It will have absolutely no impact on San Diego,” Glickenhaus said.
Other than the FCC not imposing the limits retroactively, San Diego’s geographic position doesn’t allow for many additional signals to enter or add to the market, he said.
“We don’t have signals coming from every direction,” Glickenhaus said.
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Signings: TaylorMade-adidas Golf recently hired New York agency Hill & Knowlton’s sports division as its agency of record for public relations and general sports marketing. Hill & Knowlton’s Irvine office, which has the account, has started building media relations and image-branding campaigns for TaylorMade-adidas’ products.
Further terms of the deal were not disclosed.
In additional account news, local firms Evans & Partners, Inc. and Mark Putnam Communications have been retained by Naturally Safe Technologies, Inc. The company, which is based in Shelter Island, has developed a new Christmas tree preservative.
Evans & Partners will oversee the Naturally Safe’s marketing, including corporate and product identity and graphic design, trade shows and Web site management. Putnam will oversee PR and community relations.
Sound Bites: Downtown firm matthews/mark’s pro bono “Keep America Stupid” campaign for the San Diego Council on Literacy has propelled a rise in inquiries and volunteers, according to the council. The campaign plays on irony , with three posters with headlines “Fight Literacy,” “San Diego Needs More Book Burnings” and “Keep America Stupid.” Following the campaign’s launch in September, the council lined up close to 100 volunteers. “Leading,” “first mover,” and “end-to-end” are some examples of the words that PR firms often throw into releases and promotional material for technology clients. The influx is so bad that many media have created filters on their e-mail to automatically delete messages that contain the words, said Tom Gable, CEO of the Gable Group. Last month, the Downtown-based firm launched a new Web site that they say can measure the amount of technology jargon in copy. It’s called (jargonfreeweb.com).
The deadline for the next Media & Marketing column is Jan. 4. Rodrigues can be reached at (858) 277-6359, Ext. 107, or via e-mail at trodrigues@sdbj.com.
