Shows Off Golf Firm’s New Identity
Still savoring the success of its first-time advertising campaign this spring, San Diego company Delimex is about to offer a second course , a new 16-week, 13-city campaign expected to cost several million dollars.
Three commercials hit the airwaves on Labor Day weekend, with plans to reach 90 percent of women ages 25-49.
The target market, located in the Southwest and Midwest, is expected to hear the commercial 20-25 times.
The campaign, with the tagline “Snacks to the Max,” was designed by Newport Beach firm Hawkins Advertising and Public Relations.
Delimex’s previous test, a 10-week radio campaign in four cities, doubled both sales and brand recall, said Kathleen MacDonnell, the company’s president and CEO. The campaign had also been designed by Hawkins.
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New Look: Taylor Made Golf launched a new brand identity at the PGA Championship in Louisville, Ky., a couple of weeks ago.
The Carlsbad-based company’s new logo features the head of a metalwood club.
Dubbed “the Metal T,” the logo was designed by Portland, Ore.’s Peter Moore , creator of the Michael Jordan “Jumpman,” among other notable projects.
Also new again for the company’s new series of drivers is the main color, gunmetal gray. It marks a return of sorts, for the copper head replaced the gray in the early ’80s.
Status Chart: Stoorza Communications, Inc. was retained by Agoura Hills-based E-commerce provider VenServ. Stoorza, located Downtown, will handle VenServ’s national launch and ongoing public relations. San Diego-based Starmack Group will create an advertising campaign for Baleen, a new seafood restaurant at the Paradise Point Resort in Mission Bay. Design studio Conover, located in little Italy, recently completed a new brand identity for locally based Citymark Development. Di Zinno-Thompson Integrated Marketing Solutions recently hired Tim O’Donnell as associate creative director. O’Donnell was previously with Minneapolis ad firms Campbell Mithun Esty and Bozell-Kamstra. JM DigitalWorks recently produced a video on golf ball and club development for Callaway Golf Co. Both companies are located in Carlsbad. JM also produced a video on Legoland California’s recent “Kidvention” and a video for the city of San Marcos that promotes the city’s economic opportunities. Ad agency D & H Imagewerks, also in Carlsbad, created a skate character series for McDonald’s. Drasnin Communications in Hillcrest will be overseeing a PR campaign for woodworking company R.A. International Inc. The campaign will focus on the Vista-based firm’s woodworking internship program
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Sound Bites: An ad Sorrento Valley-based McQuertergroup created for NeoPoint, Inc. won a first place award for reader recall in Forbes ASAP. The ad showed an entire message on an 11-line screen, showing that users could see more and scroll less. Heading towards its 25th anniversary next year, the Gable Group recently expanded and renovated its headquarters in the Imperial Bank Tower, citing needs for clients and the agency’s own expansion. County Television Network was nominated nine times in their equivalent of commercial TV’s Emmy Awards: the National Association of Telecommunications Officers and Advisors 2000 Programming Awards.
The deadline for the next Media & Marketing column is Sept. 7. Rodrigues can be reached at (858) 277-6359, ext. 107, or via E-mail at trodrigues@sdbj.com.
