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Media Jenny Craig steps into online promotions



Agency Launches Local Infomercial

Production Firm

Look for local weight-loss company Jenny Craig to step up its marketing efforts.

The company’s founder and namesake is participating in the business’ first-ever Web chat March 26.

The conference comes on the heels of Craig’s profile that aired March 16 on NBC’s morning program, the “Today Show.”

The company recently signed locally based Inter@active, Inc. to manage its online presence. Jenny Craig’s Web activities include a commerce-enabled Web site, online events, and marketing tactics such as search engine positioning, e-mail outreach and other promotions.

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New Division:

Start-up costs were not too high for Innovision, a new infomercial production and placement company launched this month by local agency Thinktank Advertising-Broadcast-Design, Inc.

The new venture is planned to produce and air half-hour television programs in prime time.

According to Leigh Cunningham, PR director for the new venture, costs so far have been less than $10,000 because Thinktank already had the production equipment needed to operate the new business.

Cunningham ran a similar company in Florida for seven years. She sold it last March and moved back to her native San Diego.

Cunningham joined Thinktank last September and broached the idea for Innovision, she said. In January, the company’s development started in earnest, she said.

So far, the company’s hired four full-time staffers, all producers. Cunningham said she expects to hire three sales executives as well.


Recognition:

Local marketing firm matthews/mark got a shot of additional publicity this month when it was named among Creativity Magazine’s “20 Agencies to Watch.”

“Creativity blames matthews/mark for injecting life into one of the most fuddy-duddy sports advertising categories,” the magazine’s explanation read. “The agency’s gut-busting docu-comedic campaign for Callaway Golf golf balls, where random putters rattle off pseudo-technical, sci-fi explanations for the ball’s superb performance, was enough to put it on the map.”

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Sound Bites:

Carlsbad’s Convention & Visitors Bureau recently won a bronze medal at the Hospitality Sales and Marketing Association’s Adrian awards. The bureau won a bronze merit award for its CD-ROM “Vacation Planner.” Next month, UCSD will host the C & #233;sar Chavez Film Festival, on April 2, 9, 16 and 23. Di Zinno-Thompson Integrated Marketing Solutions recently hired David Harbison as director of client service. Four Square Productions recently produced a series of TV spots and broadcast segments at the Pro Bowl and the Quarterback Challenge in Hawaii. The projects were done for Directv, a digital satellite entertainment service.


Psychedelic:

Look for the Museum of Art to open a special exhibition of psychedelic rock posters in late May.

The exhibition, called “High Societies,” will include the museum’s collection of Japanese woodblock prints, selections from a private rock poster collection and posters by Henri de Toulouse-Lautrec.

The deadline for the next Media & Marketing column is March 29. Rodrigues can be reached at (858) 277-6359, Ext. 107, or via e-mail at trodrigues@sdbj.com.

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