MEDIA and MARKETING: Stoorza Names Chief; Spelich Moves to City Schools
Clear Channel Lays Off 11, Shifts Workload
After a four-month tenure as Stoorza Communications’ president, John Spelich recently left the company for a position with San Diego City Schools.
Spelich’s last official day was Nov. 16, although he has been doing transition work since then.
Spelich joined Stoorza in April to oversee its public relations practice. He became president in late July, as the company downsized dramatically.
It sold off offices in Riverside and Sacramento and its locally based political consulting practice to the various partners that ran them.
In early November, the company moved from its offices in the former Home Savings Tower to smaller offices Downtown.
“On behalf of our team, I want to thank John for the energy and creativity that he has put into navigating us through rough waters in 2001,” said company founder, chairman and CEO Gail Stoorza-Gill, in a release announcing Spelich’s departure.
In the same statement, Stoorza Communications also announced that executive David Hallisey would become senior vice president and oversee the office’s daily operations.
Hallisey, who had been with the company since 1997, has headed the company’s technology and corporate communications practice for the last year.
According to Hallisey, no search is under way for a new company president. He’s expected to eventually move into the role of company president, Hallisey said.
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Layoffs Made Clear: Although Clear Channel Communications wouldn’t identify which 11 of its 400 employees were laid off last month, several reports have surfaced about departures that affected the programming side.
Clear Channel owns eight stations in San Diego and operates several others through various agreements.
Mike Glickenhaus, market manager for the FM stations Kentucky-based Clear Channel runs in San Diego, confirmed some of the exits. He also said how the company planned to cover some of the responsibilities.
For the most part, workload shifts to current employees. That’s the case with Mark Lawford, also known as “Mark the Shark,” a DJ and board operator primarily with KIOZ-FM “Rock 105.3,” and production director Dave Baker.
As for KOGO-AM morning co-host Allison Ross, a local TV anchor through the ’80s and early ’90s, the station is trying different things using the news team already in place, Glickenhaus said.
As for Kerry McCall and Steve West, DJs with Clear Channel’s now-defunct ’80s station on the 95.7 frequency, no decisions have been made. Last month, Clear Channel moved its oldies station from the 94.1 spot to 95.7, and is currently playing Christmas music on 94.1.
Clear Channel is planning to move Mike O’Brien, one of its two morning hosts from 95.7’s previous format, to 94.1’s afternoon slot.
The company’s still deciding about 94.1’s new format. The launch is expected Dec. 26, Glickenhaus said.
The layoffs also affected reception, accounting and sales, he said.
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Tourism Talk: Nuffer, Smith, Tucker, Inc. recently signed a contract with a nonprofit group to develop a strategic plan to improve Ensenada’s standing as a tourist destination.
In a recent release, no details were revealed about how much the agency would be paid by the nonprofit group, Foro Ensenada A.C.
The project will be developed over the next eight to 10 months, according to Nuffer, Smith, Tucker.
Tomas Fernandez, president of Foro Ensenada, said the process would involve research, planning and communications strategies.
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Status Chart: Julia Simms Public Relations signed new client Starwood Development to promote a new private community it built in Rancho Santa Fe. The local chapter of the Society of Marketing Professional Services recently announced its new board of directors. Kara Jones Fraser of Prism Group is its new president, and Kurt Tetzlaff of Turner Construction is president-elect for the following year. Tetzlaff first served as the group’s president in 1982. Matthews/Mark was among the winners at the London International Advertising Awards. The Downtown-based agency won for a television spot, titled “Evil” it created for Odyssey Golf. The category was recreation equipment.
The deadline for the next Media & Marketing column is Dec. 6. Rodrigues can be reached at (858) 277-6359, Ext. 107, or via e-mail at