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Media — Agency Greased With $3M Account for 76 Lubricants

KNSD’s Weekend

Anchors Team Up for

Afternoon Newscasts

A local agency may not necessarily be a squeaking wheel, but it will be getting the grease.

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Bulldog Drummond recently won a $3 million advertising account from 76 Lubricants, known for its 76 NASCAR line.

Eight national and regional shops were reportedly in the running for the account for the Costa Mesa-based oil and lubrication company.

The account was previously handled by Los Angeles firm Dailey & Associates.

Bulldog will be running 76 Lubricants’ brand mapping, positioning and development of the brand’s advertising and collateral material, according to a media release.

According to a representative, 76 Lubricants is owned by independent petroleum refiner and marketer Tosco Corp. in Stamford, Conn.

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Morning Team Heads To Afternoons: KNSD is still revamping its anchor schedule with the departure of Bree Walker, who had been anchoring the station’s 4 p.m. newscasts, along with consumer reporter Beth Tornatore.

Morning weekend anchors Artie Ojeda and Deborah Takahara will now anchor the afternoon newscasts.

The two were moved to the new assignment together because management was impressed with their teamwork, according to KNSD.

Tornatore, who had anchored the 4 p.m. newscasts for about 18 months, will no longer anchor newscasts, but will instead focus on her consumer and investigative work.

There is no news as to who will permanently anchor KNSD’s morning newscasts on the weekends.

Status Chart: Downtown-based Gable Group will see an increase of billings estimated at more than $1.25 million, with the addition of six new high-tech clients, said chairman and CEO Tom Gable. The new clients are: SayIt Inc. in Foster City, Calif., Affinity Internet, Inc. in Los Angeles, Integrate Online in San Francisco, StoreAlliance.com in Carlsbad, and SeminarSource.com and ChemNavigator.com Inc. in San Diego. Local new media company Dakota Group recently took an office on the Universal Studios lot for its Los Angeles activities. Four Square Productions recently designed, produced and directed an event for Horsham, Pa.-based Motorola Broadband Communications Sector. Art of Science in San Diego will create an interactive CD for locally based Advanta Mortgage’s loan servicing program. Downtown-based firm The Flannery Group will be a governmental affairs and PR consultant for the Deputy Sheriff’s Association of San Diego County.

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Sound Bites: KPBS Radio recently won first-place awards for serious feature and sport reporting at the annual news competition for the Associated Press Television-Radio Association of California. Border reporter Carrie Kahn won for a story that chronicled the return of a body of a Mexican immigrant who died during his attempt to enter the United States. Features reporter Nancy Greenleese won for her sports story, “Tony Gwynn Goes for his 3000th hit.”

The deadline for the next Media & Marketing column is June 29. Rodrigues can be reached at (858) 277-6359, ext. 107, or via E-mail at trodrigues@sdbj.com.

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