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LG Mobile Plants Its Roots in New S.D. Facility

LG Mobile Phones has expanded its San Diego-based U.S. headquarters, opening a new 38,000-square-foot building Nov. 14.

The company, which employs 70,000 people worldwide, has its world headquarters in Seoul, South Korea.

The building north of Miramar Marine Corps Air Station will house the company’s research and development, as well as its engineering, sales and marketing.

“We just needed to expand,” LG spokeswoman Melissa Elkins said. “It’s a basic all-company growth.”

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Earlier this year, LG moved some research and development efforts here from South Korea.

The expansion doesn’t come as a surprise to observers of San Diego’s mobile-phone industry.

“LG is here because there are a cluster of (cell phone) design experts that are here,” said Kevin Carroll, the executive director of the San Diego Council of AeA, a nonprofit trade association that represents the technology industry. “The mind share is here for them to tap into.”

With increasing demand for cell phones coming from developing countries, Carroll said, “there seems to be no end to the appetite for wireless handsets.”

LG sold more than 12 million handsets worldwide in the second quarter of this year and is one of the top sellers of CDMA , or Code Division Multiple Access , phones in the United States. CDMA technology allows cell phones to transmit and receive larger amounts of data.

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Competition:

Google Inc., the Silicon Valley-based Web search company, announced Nov. 14 that it will provide its Web analytics program for free.

The news sent stock of San Diego-based WebSideStory Inc., which provides a similar analysis service, down 9 percent on Nov. 14.

A day later, WebSideStory’s stock was down 4 percent on the Nasdaq, closing at $15.80.

The company, which trades under the symbol WSSI, hit a 52-week high of $19.10 in October, but was trading at $15.90.

Google Analytics , formerly known as Urchin from Google , provides data to businesses designed to improve Web sites and marketing efforts.

Web analysis programs such as Google’s help businesses track users’ behavior. They pinpoint the keywords that bring visitors to sites as well as the Web designs that attract users’ attention.

Google trades on the Nasdaq under the symbol GOOG.

WebSideStory, which announced its third-quarter earnings Nov. 2, posted revenue of $11.3 million, an increase of nearly 98 percent from the previous year.

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New Chief:

Path 1 Network Technologies has appointed Tom Tullie as its chief executive officer.

Tullie, 41, comes from Applied Micro Circuits Corp., where he spent nine years in several positions, most recently as chief operating officer.

Tullie had previously worked at S-MOS Systems, the North American semiconductor affiliate of Seiko Epson and Digital Equipment Corp.

Jeremy Ferrell, Path 1’s controller, was promoted to interim chief financial officer.

Path 1, which trades on the American Stock Exchange under the symbol PNO, develops systems that provide real-time video over the Internet. The company’s stock finished at $2.78 Nov. 15.

Ferrell previously held senior-level finance positions at several other companies.


Contact Rob Davis with high-tech and defense news at (858) 277-6359 or e-mail him at rdavis@sdbj.com.

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