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Monday, Jul 22, 2024
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Letter



SDBJ Reporter Looked Beyond Obvious in Detailing Daily Newspapers’ Circulation Drop


Editor:

I do not work for a daily newspaper. I do, however, read quite a few, day in and day out. As a national publicist, I also subscribe to about 25 weekly business journals.

A couple of weeks ago, every one of those journals had a field day with the annual circulation figure updates by daily newspapers throughout the United States. From Charlotte, N.C., to Denver, the stories screamed with the same voice: circulation on the decline!

Connie Lewis’ report, “Newspaper Web Sites Prove New Frontier for More Readers,” on the front page of your May 7 issue, however, was the only story that aggressively looked beyond the obvious declines and discussed the increase in popularity among daily newspaper Web sites.

Granted, dailies in San Diego and elsewhere are losing ground as far as the print product is concerned, but people seeking news and other information on a daily basis are turning to the papers’ Web sites in ever-increasing numbers.

Thanks, Connie, for searching for more meaning to this story.


Paul Napolitano

Napolitano Communications

Covina

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