We Don’t Need No Stinking Slogan
Editor:
In response to George Mullen’s campaign for a new city slogan (
San Diego Business Journal
, July 31), I would like to say two things:
First, San Diego doesn’t need a new slogan. San Diego doesn’t need a slogan at all. If any city is summed up by a phrase that has reached the popular idiom, that phrase certainly was not the result of a marketeer.
Like anything else about any great city, the phrase that sums up a city is woven into the infinitely complex fabric and history of the city itself.
Second, “City of Life” should be rejected on face value because it’s ridiculous. It’s much too close to City of Pro-Life, or some other suggestion of a highly volatile social issue.
I hope Mr. Mullen will focus his future efforts on stocks and keep a safe distance between himself and the world of words.
Bob Canaan
University Towne Center area
