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San Diego
Tuesday, Jun 25, 2024

Jennifer Whitelaw, District 3

Name: Jennifer Whitelaw

Business: Owner, Whitelaw Marketing

Address: 4034 30th St., 92104

Employees: 1

Jennifer Whitelaw said she’s looking to San Diego’s new mayor to clean up the city’s mess.

“This problem needs to be addressed as a top priority, but I hope that our new mayor will have a strong vision beyond the current morass to also provide critical leadership in other areas that will help shape San Diego in the future,” said Whitelaw, the owner and founder of the now 5-year-old marketing and public relations firm Whitelaw Marketing in North Park.

Among Whitelaw’s clients are CB Richard Ellis, a Los Angeles-based commercial real estate brokerage company; the San Diego/Tijuana chapter of the Urban Land Institute, a land use membership organization; and Regents Bank, which serves small to midsized business and individuals in La Jolla.

Whitelaw, 33, lives in University Heights and hopes the mayor will address some of the concerns of her clients, such as boosting urban development.

She also hopes the new mayor will take the lead in providing affordable housing.

“I hope that our new mayor will focus on how San Diego can help developers offer a wider range of housing types and prices. Like many local business owners, I want the people who work for me to be able to buy a house in San Diego and not have to consider moving out of the area to do so,” Whitelaw said.

Whitelaw also proposes condominium conversions, which in her words provide some of the only entry-level housing opportunities left in San Diego.

“I also hope that our mayor will examine how the development permitting process might be simplified and expedited,” Whitelaw said.

Finally, Whitelaw hopes that the new mayor will support the efforts of local colleges and universities, which she said provide San Diego with a large pool of talented and qualified job candidates.

“As a small-business owner, I rely on the talent and knowledge of my employees, and I would like to see a mayor who makes education a priority,” she said.

, Marion Webb


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