News of Jack in the Box’s BBQ sirloin burger with bacon, available for a suggested price of $4.59, failed to whet the appetite of Wall Street when the new menu item was introduced.
Stock in the publicly traded, San Diego-based fast-food chain, sold as JBX on the New York Stock Exchange, dropped 49 cents a share to close at $27.42 on Monday, April 7.
Within a 52-week period shares have traded as high as $39.77 and as low as $22.57.
Jack in the Box added sirloin last year as a salvo in the patty wars last year to Chicago-based McDonald’s Corp., which had introduced Angus beef.
Coffee wars anyone?
In the fall, Jack switched from coffee only a cop would drink to a full-bodied cup of java and began testing a couple of shi-shi beverages, including iced latte at its so-called lab restaurant on Murphy Canyon Road as the fast-food chains edge into territory dominated by Starbucks Corp. McDonald’s, which also went with a bolder cup of Joe, added iced coffee in March and says it will soon bring on espresso.
For its part, Seattle-based Starbucks was to serve a new “everyday” brew called Pike Place roast (Calling all cops?) starting April 8.
Named after its first store in the city’s public market, the new beverage came in response to reviews by nearly 1,000 customers who said they’d prefer a coffee that stayed on the menu rather than the ever-changing house blends.
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You Go Dawg:
Loews Coronado Bay Resort’s annual Surf Dog Competition was named “Event of the Year” by the Sacramento-based California Hotel & Lodging Association earlier this year.
The Stars of the Industry awards program at Fess Parker’s Doubletree Resort Hotel in Santa Barbara recognized the Surf Dog Competition for its ability to attract thousands of county residents with the goal of raising $10,000 for the resort’s Good Neighbor Partners charity.
For information on the competition scheduled for June 28, visit: LoewsSurfDog.com.
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