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Holiday and Poinsettia Bowls Make $41M Impact

San Diego’s two postseason college football games generated a combined $41 million in economic impacts to the region, according to a report released April 26 by the San Diego Bowl Game Association.

The Pacific Life Holiday Bowl, played on Dec. 28, was said to result in $34.2 million in economic impact, including $17.7 million in direct spending, and $16.5 million in indirect spending. The game between California and Texas A & M; , won by California , drew 62,395 fans to Qualcomm Stadium.

The San Diego County Credit Union Poinsettia Bowl, played Dec. 19 and in its second year, generated a combined impact of $6.8 million that included $3.54 million in direct visitor spending, and $3.3 million in indirect spending. Total attendance at the game between Texas Christian University and Northern Illinois and won by TCU in Qualcomm Stadium was 29,709.

According to the San Diego Bowl Association, since the Holiday Bowl was started in 1978, the bowl games have created an impact of $439 million.

, Mike Allen

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