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High-Tech Stellcom booklet helps makes execs tech savvy



Software Council Prepares 7th Annual VC Conference

Last year, San Diego’s Stellcom Inc. issued a skinny little booklet whose punch outweighed its profile.

“What Every Senior Executive Needs to Know About The Wireless Future” is a concise overview of standards for local area networks and personal area networks. That’s the technology that might connect your pocket computer to the network at large , while you are walking through an airport maybe, or taking dessert at a coffeehouse. Such technologies have names ranging from the colorful (Bluetooth) to the pedestrian (802.11a, 802.11b, and so on through the alphabet).

One thing that set the book apart was its writing. I suspect author Larry Mittag would have had an easier time if he had written in the language of engineering grad students. After all, he is vice president and chief technologist for the company.

But Mittag and Stellcom chose not to intimidate the rest of us with techno-jargon. The interesting and timely subject, together with its straightforward writing, made me a big fan of their little book.

Now Mittag and Stellcom are out with a second skinny book: “What Every Senior Executive Can Do Today With Mobile Computing.” The new booklet discusses ways to put short-distance wireless technologies to work, in both business-to-business and business-to-consumer environments. It also contrasts mobile computing with PC-based computing, touches on security concerns, and more.

Of course, this good pot of soup comes with a sermon. The booklets promote Stellcom’s work as a system integrator. But it’s worth getting in line for.

You can find the text of both booklets on the company Web site at (www.stellcom.com). Click on “News Room,” then look for the section labeled “White Papers.”

The Angels Of October: The San Diego Software Industry Council will hold its seventh annual investment conference Oct. 16 at the Hilton La Jolla Torrey Pines. Eighteen companies seeking up to $3 million in investment capital will present their business plans to investors then. The council will also offer a coaching session, going over presentation skills in advance of the event.

The council is now accepting applications from executives who would like to make presentations. Unfortunately, not every applicant will be accommodated (130 companies applied for last year’s event, and organizers expect even more this year). Application forms are available on the Web at (www.sdsic.net/invest2001.htm). They are due by Aug. 15. For information, call the council at (858) 450-5935.

Columnar Components: Rancho Bernardo’s Apollo Consumer Products, a unit of Hewlett-Packard Co. making value-priced computer printers, reports it recently shipped unit-number 2 million Two former San Diego businesses , CTSnet and Connect.net , are getting a new name under Dallas-based Allegiance Telecom. The Web hosting and Internet companies now go by the name Hosting.com. Allegiance acquired CTSnet (the former wide-area networking division of Datel Systems, Inc.) this year. It acquired Connect.net last year.

Send high-tech news to Graves via e-mail at bgraves@sdbj.com. (Biotech news may be sent to mwebb@sdbj.com.)

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