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High-End Home Sales on the Rise, Prudential Says

Prudential California Realty said Aug. 1 that high-end home sales have increased 48 percent in the first half of 2007 versus the first half of 2006. Prudential defines high-end homes as homes selling for more than $5 million. The company said its year-over-year unit sales for luxury homes increased to 123 from 83 during the same period.

Prudential California holds some of the largest listings in the state. Recently the agency sold a property in Del Mar for $38 million.

Prudential’s agents are part of a uniform franchising program evolved by Prudential California to maintain performance across the brokerage.

Prudential California Realty is a franchise of the nationwide Prudential Real Estate Affiliates. Prudential California Realty is also a member of the Berkshire Hathaway-affiliated Home Services of America.

, Preet Anand

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