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Friday, Jan 27, 2023
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H & R; Block, Intuit Spar Over Ads

Intuit Inc., which develops TurboTax software in San Diego, is changing television and radio commercials for TurboTax in response to a lawsuit by competitor H & R; Block.

In a press release, Kansas City, Mo.-based H & R; Block said it disputed Intuit commercials claiming TurboTax software prepared more returns than H & R; Block’s offices. H & R; Block filed its suit last week in U.S. District Court for the Western District of Missouri. The court on Jan. 18 issued an order to change the commercials.

Rob Lanesey, a spokesman for Mountain View-based Intuit, said the two companies had reached a compromise. “As part of the agreement Intuit will modify the ad and remove one of the claims, and Block has withdrawn its objection to the other,” Lanesey said.

The court did not rule as to any wrongdoing in the case, he added.

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TurboTax builds on software developed by ChipSoft, a San Diego company Intuit acquired a dozen years ago. H & R; Block also markets tax software.

, Brad Graves

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