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Executive Profile , Lynne Fruehling

BY ANDREW SCHWEIZER

Lynne Fruehling is president of Red Lizard Creative, a marketing communications firm that offers branding, advertising, public relations, interactive, and graphic design services.


RESUME

Name: Lynne Fruehling.

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Company: Red Lizard Creative.

Title: President.

Education: Bachelor of Arts in English, UC Davis; master’s in marketing and media relations, San Diego State University.

Birthplace: Troy, Pa.

Age: 49.

Current residence: La Jolla.

Family: Husband, Bill, and cats, Zoe and Franny.


BUSINESS PHILOSOPHY

Essential business philosophy: Stay true to your own brand, work with people you like and have fun.

Best way to keep a competitive edge: Do for yourself what you do every day for your clients.

Guiding principles: Passion, and listening to my gut.

Yardsticks of success: Successful clients.

Goals yet to be achieved: Red Lizard Creative makes the cover of Advertising Age, nationwide.


JUDGMENT CALLS

Best business decision: Re-branding the agency and working on the client side to better understand their business.

Worst business decision: Not letting an unproductive employee go soon enough.

Toughest business decision: To let go of a client/income when the relationship is not working.

Biggest missed opportunity: None.

Mentor: My father and my mother’s mother.

Word that describes you: Savvy.


TRUE CONFESSIONS

What you like best about your job: Inspiring great work that sells product.

What you like least about your job: Having to let someone go.

Pet peeves: Incorrect grammar, people who don’t listen.

Most important lesson learned: Yelling at people gets you nowhere.

Person most interested in meeting: Julia Child, but I will wait until it’s my time.

Three greatest passions: The marketing communications business, sitting on the beach, and cooking.

First choice for a new career: Chef.


PREDILECTIONS

Favorite quote: “Insanity is doing the same thing and expecting a different result.” , Albert Einstein.

Most influential book: “Romancing the Brand,” by David N. Martin.

Favorite status symbol: My “RD LIZRD” license plates.

Favorite restaurant: My own kitchen and Les Halles in New York City.

Favorite place for business meetings: My office, because people get to see what we do.

Favorite vacation spot: Paris.

Favorite way to spend time: Chopping, dicing and cooking for friends.

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