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Sunday, Apr 21, 2024

Executive Profile , Henry Schubach

Henry Schubach says he took his first ground school aviation class in order to meet credit hour requirements. He kept it up because he needed a job.

“It sure doesn’t always feel like work , I get to fly planes every day,” said Schubach, the president and director of operations for Carlsbad-based Schubach Aviation.

The aircraft charter and management business is designed to take care of other people’s aircraft.

“We provide our customers with as many or as few services as they want. Some people don’t want to deal with the insurance or mechanical aspects themselves , we take care of the day-to-day headaches,” said Schubach.

Most customers are business travelers, said Schubach, who earned his private pilot’s license in 1974 and set up the company, then-called Tango Air, in 1992, before purchasing it later that year.


Name: Henry Schubach.

Company: Schubach Aviation.

Titles: President and director of operations.

Education: Some college.

Birthplace: Salt Lake City.

Age: 53.

Current residence: Vista.

Family: Girlfriend, father, sister, two dogs.


Essential business philosophy: Don’t get greedy, and don’t try to take over the world.

Best way to keep a competitive edge: Offer a good product at a fair price, and provide the best service you can in the process.

Guiding principles: Keep your head down, your own house in order, and don’t worry much about what everyone else is doing. Don’t take yourself too seriously.

Yardsticks of success: Respect of your peers, repeat customers, the fact that the phone still rings.

Goals yet to be achieved: A more reasonable blend of work and time off.


Best business decision: Recently, our facility upgrade.

Worst business decision: See “Biggest Missed Opportunity” below.

Toughest business decision: Firing any employee. Even the ones who earned it. I tend to think of it as at least some measure of failure on my part.

Biggest missed opportunity: Is something I wouldn’t make public. It was that dumb.

Words that describe you: Enigmatic and cynic.


What you like best about your job: I get to fly jet airplanes and get paid for it!

What you like least about your job: I’m not home a lot.

Pet peeves: People who agree to take on a job and then complain about it.

Most important lesson learned: Never start any thought with “I wish I hadn’t ”

Person most interested in meeting: Our next customer.

Three greatest passions: Flying, muscle cars, keeping a passion for life in general.

First choice for a new career: T-shirt shop at the beach in Kauai, Hawaii.


Favorite quote: “The biggest difference between a pilot and a jet engine is that the jet engine quits whining when you shut off the fuel.”

Most influential book: “Guerrilla Marketing.” (Jay Conrad Levinson)

Favorite status symbol: Not having one.

Favorite restaurant: La Paloma.

Favorite place for business meetings: I am highly allergic to meetings.

Favorite vacation spot: Kauai.

Favorite way to spend time: Reading, cleaning cars.


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