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Executive Profile , Dirk Broekema

There is no business more cyclical than the mortgage loan industry, according to Dirk Broekema, but the staffing industry is a close second.

Having worked in the loan servicing department at Bowest Mortgage for a decade, Broekema decided to pursue something new rather than relocate when his company sold.

A friend in the staffing business suggested that Broekema would make a perfect fit, and with his mortgage experience, he would find the economic process fascinating.

“When interest rates are low, business is screaming, and when they rise, things slow down,” said Broekema.

In 1994, he founded On Call Employee Solutions with a partner, though in a year Broekema was leading the company solo.

On Call offers five divisions in Southern California, including the Broekema Group, which focuses on direct or permanent hires.

While the company looks to aggressive growth, geographical considerations will come before niche expansion, says Broekema.

Running his own business has not kept the chief executive officer off the golf course; he still makes time to sail with his family , on a boat captained by his brother-in-law.


RESUME

Name: Dirk Broekema III.

Company: On Call Employee Solutions Inc.

Title: Chief Executive Officer.

Education: Bachelor’s degree in business administration with an emphasis in finance, University of Arizona.

Birthplace: Tacoma, Wash.

Age: 44.

Residence: La Jolla.

Family: Married to Kathy for 20 years; two daughters, Darby, 12, and Summer, 8.


BUSINESS PHILOSOPHY

Essential business philosophy: Don’t confuse efforts with results.

Best way to keep a competitive edge: Maintaining a small business philosophy as your business grows remain flexible, be creative and focus on service, service, service.

Guiding principle: Treat people like you want to be treated.

Yardstick of success: Having passion for what you are doing, not driven simply by the dollars.

Goals yet to be achieved: Continued growth of our business.


JUDGMENT CALLS

Best business decision: Not purchasing a franchise and instead building On Call from the ground up.

Worst business decision: Getting caught up in the dot-com craze and investing too much money and time in an Internet venture.

Toughest business decision: Whether or not to maintain a business partner.

Biggest missed opportunity: Selling real estate I’ve owned since moving to San Diego.

Mentor: My father, Dirk Broekema Jr.

Word that describes you: Easygoing.


TRUE CONFESSIONS

What you like best about your job: The challenges of growing a business and providing opportunities for our employees to grow personally and professionally.

What you like least about your job: Having to hold people accountable to what they can accomplish without my intervention.

Pet peeve: When e-mail is used to address challenging issues.

Most important lesson learned: Under promise and over deliver.

Person most interested in meeting: Tiger Woods. I’d love to get into his head and tap into just a fraction of his competitive spirit and focus.

Three greatest passions: My family, On Call and competitive sports.

First choice for a new career: Opening a breakfast restaurant in the mountains.


PREDILECTIONS

Favorite quote: “Success is getting what you want happiness is wanting what you get ” , Dale Carnegie.

Most influential book: “The Next Level,” by James B. Wood.

Favorite status symbol: I’m not into status symbols.

Favorite restaurant: Beach barbecues at the La Jolla Beach & Tennis Club.

Favorite place for business meetings: The 19th hole at any golf course.

Favorite vacation spot: Sailing, anywhere!

Favorite way to spend time: With family and friends at the beach, on the slopes, at the golf course or really, anywhere.

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