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Executive Profile , Barbara Markoff

BY ANDREW SCHWEIZER

For 26 years, Barbara Markoff and her art framing company, Artrageous!, have guided clients through budget planning, art consultation, framing design, delivery, and installation. Artrageous! works on canvas, photography and three-dimensional pieces, all custom framed in its framing facility.


RESUME

Name: Barbara Markoff.

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Company: Artrageous!

Title: Co-owner.

Education: Bachelor of Fine Arts, Arizona State University; Master of Arts, Cal State Sacramento.

Birthplace: Nashville, Tenn.

Age: 53.

Current residence: Encinitas.

Family: Husband, Rob; daughter, Rachel, 18.


BUSINESS PHILOSOPHY

Essential business philosophy: Go after the business; don’t expect it to come to you.

Best way to keep a competitive edge: Adding new artists that generate the wow factor.

Guiding principles: Keep your business in the spotlight and give back to the community.

Yardsticks of success: Great cash flow, happy employees and a constant stream of referrals.

Goals yet to be achieved: Having my book on art consultation published.


JUDGMENT CALLS

Best business decision: Redirecting our focus to corporate sales.

Worst business decision: Not buying a building early on.

Toughest business decision: Closing two stores.

Biggest missed opportunity: Not securing the name Artrageous.com.

Mentor: My father, Max Greenberg.

Word that describes you: Optimistic.


TRUE CONFESSIONS

What you like best about your job: All the positive feedback once the exquisite art is installed.

What you like least about your job: Calling slow paying clients to collect money.

Pet peeves: Cell phone conversations in the wrong places, rude drivers, call waiting.

Most important lesson learned: Networking is huge, and it is about who knows you and your capabilities.

Person most interested in meeting: Paul McCartney.

Three greatest passions: Traveling, photography and writing.

First choice for a new career: Writer.


PREDILECTIONS

Favorite quote: “Life is not a dress rehearsal; this is it,” by evangelist and writer Sheri Rose Shepherd.

Most influential book: “Little Black Book of Connections,” by Jeffrey Gitomer.

Favorite status symbol: Our new, wonderful kitchen.

Favorite restaurant: Pamplemousse Grille.

Favorite place for business meetings: The Prado.

Favorite vacation spot: Lake region in Italy.

Favorite way to spend time: Flying first class free on bonus miles to Europe.

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