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Sunday, Jul 21, 2024

Entrepreneur Taking Line of Makeup Overseas

A makeup line launched last year by a La Jolla businesswoman has gone global.

The all-natural hypoallergenic line, DYG Mineral Makeup, includes foundations, powders and lip products, and was launched in February 2006. It is now available in Germany, Canada, Taiwan and Mexico, in addition to outlets in the United States.

Although founder Dianne York-Goldman declined to disclose revenues, she said sales are up a whopping 80 percent for the past six months compared with the same time period last year.

The line’s best-selling product is the mineral sheer tint foundation with SPF (sun protection factor) 20, retailing at $42. The rest of the line retails between $16 and $55.

York-Goldman, chief executive officer of La Jolla Spa MD, said her top five sales sites for the line are her own medical spa in La Jolla, followed by a resort in Arizona, a day spa in Houston, a clinic in Germany and a medical spa in Salt Lake City.

York-Goldman said that she is pleased with the line’s success, but said she is eager to get more celebrities from the entertainment and fashion worlds to use the products. If they do, the public will follow.

To help accomplish that goal, York-Goldman is planning to get DYG into upscale retail boutiques by year-end.

York-Goldman herself is a former model and actress and serves as the public face of La Jolla Spa MD.

“We have a synergy going for us with the fact that it looks nice but it also feels nice and is good for the skin,” said York-Goldman. She said she plans to sell her line’s natural properties to celebrities interested in such things as organic food and environment-friendly cars.

York-Goldman runs 5-year-old La Jolla Spa MD with husband Dr. Mitchel Goldman, a dermatologist and cosmetic surgeon. The two say the medical spa business is booming, with 550 walk-ins, on average, a month.

Spa revenue has more than doubled since 2004, she said. Although she declined to give sales, York-Goldman confirmed last year’s revenues were well in the double-digit millions of dollars range.

A 3,000-square-foot expansion will add eight medical treatment rooms when completed next month.

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Father’s Day:

Retailers on the fence about whether to offer Father’s Day specials may want to consider a new National Retail Federation report.

Using results from 8,000 shoppers, the Washington, D.C., trade group reports that consumers nationwide plan to spend $9.9 billion on dad this month.

The average person will spend $98 on Father’s Day, which falls this year on June 17. That’s up from $88 per person last year.

Most will not spend it all in one place, the group reports.

Some 70 percent of consumers will buy greeting cards, 43 percent will take dad out to eat or on some other special outing, and 37 percent will buy a tie, shirt or other type of apparel. Thirty percent of the money will be spent on gift cards, 18 percent on electronics or related computer items, 14 percent on sporting or leisure goods, 14 percent on tools or appliances, and 12 percent on gardening tools.

The group also reports that 34 percent of consumers will shop for dad at a department store, 30 percent at a specialty store, 29 percent at a discount store and 19 percent will shop online.

Send retail news to Jessica Long at




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