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Entrepreneur Profile , John Butcherine

Thirty-one-year-old John Butcherine tends to move with light speed. He started Home Loan Consultants Inc., San Diego’s second largest mortgage brokerage, when he was 26 years old.

“I’m unique in that perspective,” he said. “Most people didn’t start thinking about (starting their own mortgage company) until they’re in their mid-30s.”

When he was 23, Wells Fargo named Butcherine a branch manager. For the next three years, Butcherine watched as older, though not necessarily more successful, colleagues got promoted but he didn’t.

The move to start his own brokerage was a risk, Butcherine said, but it has paid off , his company reported $15 million in revenue in 2006.

While Butcherine still gets surprised looks from new investors when he meets them for the first time, he believes that his age is an advantage , especially among employees.

“I’m able to hire highly motivated loan officers,” Butcherine said. “They can talk to me.”

He adds that his employees can recognize the success Butcherine had a young age and know they can learn from him. “They see me out downtown and I can have a drink with them.”

Bucherine said he recognizes his weaknesses and works to hire staff members whose strengths offset those weaknesses.

“I surround myself with people like that,” he said.


Name: John Butcherine.

Title: President.

Company: Home Loan Consultants Inc.

Company address: 6815 Flanders Drive, No. 250, San Diego.

Company phone: (858) 793-2550.

Year founded: 2002.

Prior business experience: Worked for Wells Fargo and an independent mortgage company.

Average hours worked weekly: 60.

Source of startup capital: Personal savings.

2006 revenue: $15 million.

2005 revenue: $12 million.

Number of employees: 25.

Web site: www.hlclending.com.


Birthplace: Subic Bay, Philippines.

Education: Bachelor’s degree in finance, San Diego State University.

Age: 31.

Current residence: Carmel Valley.

Family: Wife, Jaime, and two dogs.

Hobbies: Flying, working out, martial arts, dancing.


Reason for getting into business: My former company would not promote me to vice president for what seemed to me was my age. I thought people (who) had achieved lesser goals were getting promoted.

How I plan to grow the business: Acquisition and organic growth.

Biggest plus of business ownership: Freedom of options.

Biggest drawback: Wearing more hats than anticipated.

Biggest business strength: Speed and efficiency of our banking line.

Biggest business weakness: Not having as many economies of scale as the bigger players. We have to get the same pricing and deals that larger companies get with our limited resources.

Biggest risk: Starting our banking line a year and a half ago.

Smartest business decision: Building the company smart and steady.

Biggest business mistake: Over-investing in marketing.

Toughest career decision: Making the transition out of working for a company to owning my own business.

Biggest ongoing challenge: Controlling growth while maintaining quality.

The most important part of my business: Working with my people, employees and clients.

My business works best when: Everyone works as a cohesive unit.

Best way to stay competitive: Use latest technology to stay ahead of the curve.

How I measure success: By company growth and employee and customer satisfaction.


Goals yet to be achieved: Having an office in every state.

My five-year business plan: Growing the company by 300 percent in five years.

I would sell my business only if: It made sense.

Guiding principles I will continue to follow: Create win-win situations and add value to the company.


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