San Diego’s largest concert arena, formerly branded by one of the world’s largest breweries, is now taking on the name of a cell phone company.
On April 4, Cricket Communications Inc., a provider of wireless services, announced that the venue’s new name is the Cricket Wireless Amphitheatre. It was known as the Coors Amphitheatre before.
“Cricket Wireless is delighted with this unique opportunity to expand and showcase our presence in San Diego,” said Randy Newman, area general manager for Cricket Communications.
The cell phone company also has its name on a Phoenix concert arena, Cricket Wireless Pavilion.
Leap Wireless, Cricket’s parent company, which is based in San Diego, introduced Cricket cell phone service to San Diego in 2006. The company has nearly 400 employees locally and more than 3 million customers nationwide.
The amount of money that Cricket Wireless is paying to put its name on the Chula Vista amphitheatre was not given.
, Connie Lewis