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Consumer Advocacy Takes on Swashbuckling Style

“See death-defying feats of shopping strategy Thrill to real-life details of consumers taking on menacing corporations Learn the devastating secrets of consumer karate!”

No, this isn’t a pitch for a new action flick. It’s the promo for “Secrets From the World’s Greatest Consumer,” a new book by that droll dude Michael Shames, the executive director of the Utility Consumers’ Action Network, a San Diego-based consumer watchdog.

On Feb. 14 Valentine’s Day from 8 a.m. to 6 p.m., Shames will be signing copies of his new book at UCAN headquarters, 3100 Fifth Ave. The book is free to members. He’s also selling the tomes to new sign-ups for $40.

What do you get?

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“Hundreds of insider tips, tactics and strategies from America’s foremost consumer advocate!” he promises. Among the topics are banking, credit cards, insurance, buying a car, purchasing a home, traveling in style for less, eating better, technology and computer know-how, telephones and an illustrated cover of Shames himself dressed as Indiana Jones!

Pat Broderick

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