Local radio station KFMB-FM 100.7, commonly known as Star 100.7, changed its format as of 10 a.m. Wednesday.
The station now known as 100.7 Jack-FM flipped from an adult contemporary station to an adult hits format.
The new format includes a diverse play list of 1,200 songs representing the last four decades, with musicians such as the Rolling Stones, Prince, No Doubt, Tom Petty and the Dave Matthews Band.
The station will still broadcast its veteran morning show, Jeff & Jer, but has removed its midday and afternoon shows.
“Launching Jack-FM is a natural evolution for the station following the incredible success of Star 100.7. With a massive library of songs and an irreverent attitude, we’re going to have a lot of fun. We are thrilled to launch the next great radio station in San Diego,” said KFMB stations’ vice president and general manager, Tracy Johnson in a press release.
“Listeners have been telling us for years they want greater variety in their radio stations with less repetition. That’s what Jack-FM is all about. Changing formats on one of San Diego’s leading stations goes against traditional wisdom, but we’re confident listeners will embrace the station as they never have before.”
Although the station has switched formats, no jobs were lost, according to the station.
Anita Rush, the former midday host from 12:30 to 3 p.m., has retired, while Greg Simms, the on-air personality from 3-7 p.m., will remain at the station, although it is unknown at this time when he will be brought back on the air.
Jen Sewell, Simms’ co-host, no longer works at the station.