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Building Industry Announces 2006 SAM Award-Winners

San Diego’s real estate market might be softening and construction costs climbing, but builders and architects across the region had a lot to celebrate at the 2006 SAM Awards last month at the San Diego Marriott Hotel and Marina.

Presented by the Sales and Marketing Council of the Building Industry Association of San Diego, the prestigious annual event celebrates the best in the industry.

“Some thought entries might be down, because the market is down, but that was not the case,” said Julia Simms, president of JSPR, a San Diego-based public relations firm, and scriptwriter of this year’s SAM event. “Builders still very much like to compete in awards programs. They are very competitive.”

In the past couple of years, SAM has expanded its categories to include more urban projects, she said.

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“Developers of urban projects felt like they couldn’t compete, so we have tried to tweak some of the criteria so we can get some competition among urban builders,” said Simms. “As the county goes to more and more urban projects, we want to make sure we are catering to that market as well.”

San Diego veteran developer Bill Davidson , considered by Simms to be the “king of the SAM Awards” , also has spotted a trend to more urban building.

“The demographics are evolving,” said Davidson. “Younger buyers aren’t ready to have large families, so they’re more urban.”

Davidson, who figures he’s won more than 100 SAMs, said that he has learned many lessons about design in the past three decades , some of them the hard way.

“I’m from the Midwest, and I like brick and more traditional styles,” said Davidson, who brought his vision with him to the West Coast. “I would build brick for more money, but this market wanted a stucco house. It took me a long time to figure that out. People who move here want California houses, with stucco and a red tile roof.”

When outsiders move into a region, they bring with them their own ideas of what their home should look like, said Davidson.

“Are you going to get too trendy, too contemporary and think outside of the box?” he asked. “Most people stay pretty conservative. They like the security of having a house like their grandmother’s. Our business is about designing backward.”

But a builder or an architect can only do so much, said Davidson, whose own background is in architecture.

“Interiors are shaped by families,” he observed.

Among the winners in the interior design categories:


Grand SAM 2006 , Highest achievement in homebuilding, given to a community showcasing innovative architecture, interior design, and merchandising. Best attached or detached community with an average sales price under $700,000.

Winner: Veranda at Morningstar Ranch by Brookfield Homes, Dahlin Group Architecture Planning, Land Concern, Design Line Interiors, Law Creative.

Finalist: Aragon by Barratt American, Starck Architecture & Planning, Klang & Associates, Ami Samuel Interiors, Outdoor Dimensions, Greenhaus Inc.


Grand SAM 2006 , Highest achievement in homebuilding, given to a community showcasing innovative architecture, interior design, and merchandising. Best detached community with an average sales price above $700,001.

Winner: Sanctuary at StoneBridge Estates by Shea Homes, Lim Chang Rohling & Associates Inc., Terra Firma Landscape, Color Design Art, Motivational Systems Inc., Kovach Marketing.

Finalist: Atrium at EastLake Vistas by Davidson, Douglas Mansfield Architects, MW Peltz & Associates, Design Line Interiors, Martin Stevers Design.

Finalist: Avaron at Del Sur by Standard Pacific Homes, Lim Chang Rohling & Associates, Terra Firma Landscape, Design Line Interiors, Outdoor Dimensions, JUDDesign.


Best residential urban design (under eight stories).

Winner: Aragon Plan 2 by Barratt American & Starck Architecture & Planning.

Finalist: Seahaus Colony Plan by Barratt American & M.W. Steele.

Finalist: Seahaus Cottage Plan by Barratt American & M.W. Steele.


Best residential urban design (eight stories and higher).

Winner: Smart Corner , Plan G2 by Urban Housing Partners, Lankford & Associates & Austin Veum Robbins Partners.

Finalist: Sapphire Tower , Penthouse A by Centurion Partners & Austin Veum Robbins Partners.


Merchandising: Model Home Interior Design

Best model home interior design for an attached home with an average sales price $500,000 and under.

Winner: Montage , Plan 3 by KB Home & Kuatro Design.

Finalist: San Moritz , Plan 3 by Shea Homes & Color Design Art.

Finalist: Aragon- Plan 1 by Barratt American & Ami Samuel Interiors.


Best model home interior design for a attached home with an average sales price $500,001 and higher.

Winner: Shona , Plan 2 by Lennar Communities & Klang & Associates.

Finalist: Seahaus , Cottages by Barratt American & Klang & Associates.

Finalist: Seahaus , Breakers G 202 by Barratt American & Ami Samuel Interiors.


Best model home interior design for a detached home with an average sales price $500,000 and under.

Winner: Lake Rancho Viejo , Plan 2 by K. Hovnanian Homes & Savannah Design Group.

Finalist: Veranda at Morningstar Ranch , Plan 1 by Brookfield Homes & Design Line Interiors.

Finalist: Marigold , Plan 3 by Keystone Communities & Ryan Young Interiors.


Best model home interior design for a detached home with an average sales price $500,001 to $700,000.

Winner: Lake Rancho Viejo , Plan 5 by K. Hovnanian Homes & Savannah; Design Group.

Finalist: Amber at Windingwalk , Plan 3 by Shea Homes and Ryan Young Interiors.

Finalist: Madeira , Plan 1 by Shea Homes & CH Design Group.


Best model home interior design for a detached home with an average sales price $700,001 to $900,000.

Winner: Silhouette-Dreamer Residence 3 by John Laing Homes & Color Design Art.

Finalist: Kensington at Del Sur , Plan 2 by Davidson & Design Line Interiors.

Finalist: Kensington at Del Sur , Plan 1 by Davidson & Design Line Interiors.


Best model home interior design for a detached home with an average sales price $900,001 to $1.5 million.

Winner: Avaron at Del Sur , Atelier Residence 1 by Standard Pacific Homes & Design Line Interiors.

Finalist: Sanctuary at StoneBridge Estates , Residence 1 by Shea Homes & Color Design Art.

Finalist: Derby Hill , Residence 3 by Pardee Homes & Color Design Art.


Best model home interior design for a detached home with average sales price above $1.5 million.

Winner: The Links at The Crosby , Plan 2 by K. Hovnanian Homes & Lasting Interiors.

Finalist: The Links at The Crosby , Plan 3 by K. Hovnanian Homes & Lasting Interiors.

Finalist: Magnolia Estates , Carlisle Plan 2 by Barratt American & Klang & Associates.

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