67.4 F
San Diego
Sunday, Jul 21, 2024
-Advertisement-

Ballpark, Uniforms Not Team’s Only New Look

Ballpark, Uniforms Not Team’s Only New Look

Cox to Air 104 Games in High Definition Television Format

BY BRAD GRAVES

As the Padres inaugurate their new ballpark, Cox Communications is kicking off a season of high-definition baseball broadcasts on Channel 4 San Diego.

High-definition television offers a picture that is five times sharper than standard-definition television.

Cox executives plan to carry 104 Padres games in the high-definition format this season. They plan to show 145 games on the standard-format Channel 4.

The high-definition coverage begins with an exhibition game against Seattle at 7:05 p.m. April 3. The season starts April 5 with a game against Los Angeles. That begins at 1:10 p.m.

Atlanta-based Cox has spent several million dollars on high-definition broadcast equipment. The project included beefing up the equipment in its Channel 4 production truck.

“We think it’s a good strategic move long-term,” said Dan Novak, vice president of programming and communications for Cox Communications San Diego, noting the high-definition Padres broadcasts are another way for Cox to differentiate its product.

The broadcasts are a product of a year’s worth of study and six months worth of work, Novak said.

The Channel 4 broadcasts will include five-channel sound. Those who have Dolby Digital surround sound will hear the announcers, music, and the crack of the bat from the front three speakers, and crowd noise from the back two speakers.

The Adelphia and Time Warner cable systems carry the conventional broadcast from Channel 4. Novak said Cox is in discussions to put its high-definition broadcasts on those systems.

Cox officials said only five other teams offer high-definition broadcasts, and those average 25 to 30 games per team.

Channel 4 will also use its high-definition equipment to broadcast selected games from the San Diego Gulls and the San Diego Sockers.

Additionally, it plans high-definition broadcasts of men’s and women’s basketball from both San Diego State and the University of San Diego. What’s more, it will offer high school CIF basketball and football championships.

-Advertisement-

Featured Articles

-Advertisement-
-Advertisement-

Related Articles

-Advertisement-
-Advertisement-
-Advertisement-