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Bailey Gardiner Promotes High-Profile Clients

Local integrated marketing agency Bailey Gardiner Inc. is busy these days as the San Diego agency gets to work with several high-profile clients.

BGI is working on promotions for the San Diego House of Blues, which is slated to open in mid-May. After five years of delays by HOB, the agency was retained in March to publicize the grand opening of the concert club and restaurant and to provide ongoing marketing communications for the nightclub.

The agency was chosen after its successful launch of the Anaheim House of Blues in Downtown Disney.

The House of Blues, which is on Fifth Avenue in Downtown San Diego, is undergoing an interior renovation.

The HOB is designed as a multifaceted entertainment mecca, housing a multilevel music hall featuring national and local entertainment, state-of-the-art sound and lighting technology, and a dance floor.

The San Diego House of Blues includes a 215-seat restaurant and full-service bar.

Bailey Gardiner has also been retained by the Olson Co., an Irvine-based homebuilder, and Douglas Wilson Cos., a San Diego-based firm offering a wide range of specialized business, workout and real estate services to corporate entities throughout the western United States.

For the Olson Co., BGI will handle the public relations and advertising for the company’s growing San Diego division, which includes the development of five new residential communities throughout the county.

The contract with the Olson Co., took just two weeks to finalize and has no set length.

For the Douglas Wilson Cos., Bailey Gardiner will provide national public relations for the company as well as overseeing the marketing activities for several of its major development projects, including the Mark, a $155 million mixed-use project under construction Downtown.

The bidding process for the Douglas Wilson Cos. took a month to decide and is also an ongoing contract, company officials said.

BGI hasn’t yet hired additional employees to handle the workload.

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Internet Talk On The Rise:

The number of voices heard on local Internet talk radio network wsRadio.com is increasing as the network recently teamed up with Carlsbad-based HayHouse Publications to launch 20 hours of weekly shows.

The Internet radio network, which has more than 80 shows per week, has set up remote studio locations for the shows, which are being hosted by 20 of the publishing company’s authors.

Each author will have a one-hour show airing from 1-5 p.m. weekdays.

The network, which premiered the talk shows on March 7, is continually adding more shows as Internet radio gains in popularity, said Chris Murch, founder of the Sorrento Mesa-based Internet radio station.

“In the last few years we have experienced double digit growth,” Murch said of Internet radio.

“Last week (the week of March 21) alone more than 20 million people listened to Internet radio. There is no end in sight. We keep adding shows and content every day.”

The increase in popularity is likely due to the accessibility of the shows as computers and the Internet become more technologically friendly to consumers, Murch said.

“Before they had to make an effort to listen. Now technology has made it a lot easier to listen,” he said.

All shows are aired live and then archived for listening on demand, a feature that allows listeners to hear a show at their convenience.

WsRadio.com produces a two-hour weekly radio show for eBay, dubbed “eBay radio,” as well as a full lineup of programs for Entrepreneur Radio, which includes shows on sales and marketing, franchises, and home-based businesses.

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Formula Pins Its Clients:

Once again, Formula PR is taking it to the streets.

The San Diego-based public relations agency has been selected by RealPro Wrestling, a new professional sports league featuring Olympic-style wrestling, to launch an aggressive national grass-roots campaign to promote the league and its one-hour telecasts.

The agency will utilize street teams, dubbed “Team Takedown,” to distribute 750,000 TV pocket schedules at more than 100 sports events around the country.

Formula PR, which specializes in “guerrilla” marketing tactics to get brands in front of its core customers, serves clients Newcastle Brown Ale, Easton Sports and Alize.

The new wrestling league consists of eight regional teams in seven weight classes.

The new account will be managed by the agency’s Los Angeles-based sports division.

In addition to its San Diego and Los Angeles offices, Formula has an office in New York.

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New Client:

Kimpton Hotels, a San Francisco-based company known for its stylish collection of independent lifestyle hotels, has retained San Diego-based public relations firm Berkman Communications for regional and national public relations for Hotel Solamar, Kimpton’s first Southern California property.

Berkman Communications will provide all opening and outgoing public relations for the newly constructed hotel at Sixth Avenue and J Street in Downtown San Diego.

As of press time, the hotel was scheduled to open April 7.

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Local Authors:

Escondido-based business consultants and authors Ken and Scott Blanchard have been retained by Chicago-based MediaTec Publishing Inc. to co-write a monthly column for the publishing company’s newest magazine, Workforce Performance Solutions.

The magazine’s inaugural issue is scheduled to be mailed in April and will feature the Blanchards’ column titled “It All Begins With Leadership.”

The article is the first in a series about the role of leadership in the development of people and organizations, a topic familiar to the Blanchards.

Ken Blanchard, founder of the Ken Blanchard Cos., a leader in workplace learning, employee productivity and team effectiveness, has written more than 30 books on business issues. Scott Blanchard, founder of Coaching.com, a Web-based corporate coaching and personal development service, has served as a corporate trainer and the vice president of client delivery for the Ken Blanchard Cos.


Please send all media/marketing news to Lisa Kovach via fax at (858) 571-3628 or e-mail at lkovach@sdbj.com. Call her at (858) 277-6359, Ext. 3107.

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