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Friday, Sep 22, 2023

Awards: VitroRobertson, Tyler Blik Named Winners

at Santa Monica design firm PHD. Piercy judged the graphics design entries but had snuck a look at the advertising submissions. He described the VitroRobertson-Taylor posters as “beautiful.”

Piercy was also impressed with the poster Tyler Blik Design created for Metabolife International, which won the design categories’ “Best of Show.” The posters feature Chinac, a product line influenced by traditional Chinese medicine, and have the Chinac name and drawings of herbs.

On the whole, however, Piercy wasn’t as pleased with many of the design submissions.

“The work was extremely derivative,” he said, noting that he and other judges were tough.

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Piercy said the design firms with local high-tech start-up clients often took a cookie-cutter approach , and were wasting an opportunity.

“There seemed to be a rule, a look for these dot-com companies,” Piercy said. “I found a lot of work that was trying to look like it was somebody else’s work.”

“I see it all the time,” Piercy continued.

Local graphics designer Candice Lopez was presented with the Creative Show’s Paula E. Sullivan Award for outstanding career achievement.

Awards were presented in advertising (which included print, TV, radio and public service), graphics design (which included identity, letterhead, company literature, poster design, editorial design, book jackets and product packaging), Web site advertising and design, multi-language advertising, photograph, illustration, self-promotion and student work.

VitroRobertson won two golds, five silvers and 12 awards for excellence, and Blik Design won one gold and two awards of excellence.

Other gold winners, each locally based, were Big Bang Idea Engineering in Del Mar, Mires Design, Vanderschuit Studio and Marshall Harrington Photography.

Other winning agencies, each in San Diego, included Chapman Warwick Advertising, Visual Asylum, Matthews/Mark, Phillips Ramsey, Duotribe, Rafael Lopez Studio, DiZinno-Thompson and Left, A Design Co.


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