Economic turmoil? Well, what would Jimmy (not Warren!) Buffett do? Lee Silber, who has written 13 books and claims to be an award-winning trainer, announces his latest literary effort: “Rock to Riches: Build Your Business the Rock & Roll Way.” Silber is the co-author with Andrew Chapman. The book offers important business lessons taken from 300-plus greats in the annals of rock ‘n’ roll. So what would Buffett do? He says, “When life gives you limes, make margaritas” The turmoil got you down, fiscally as well as physically? Well, there’s a bit of relief on the way. The local office of nonprofit business counselor Score schedules a panel Dec. 6 to offer tips on how to survive the crisis. The panelists will feature grizzled small-business veterans who survived past recessions, and they will discuss such topics as how to remain profitable when losses abound. To sign up, call 619-557-7272 or head on over to score-sandiego.org President-in-waiting Barack Obama tabs two local academics from UC San Diego to become part of his brain trust. Peter Cowhey, who hails from UCSD’s School of International Relations and Pacific Studies, is co-leader picking the administration’s special representative for trade policy. Nobel Laureate Mario Molina, a chemistry and biochemistry professor, is co-leader of the team developing Obama’s science and technology policy … If you think it’s tough here, drive south a few miles. The Insider has been eyeing an unusual billboard near Balboa Avenue southbound on state Route 163 for the past few weeks. The sign reads “Rosarito Beach, Beyond Your Expectations.” That’s quite an understatement! Meanwhile, while listening to 540 on the AM dial, broadcast out of Tijuana, the Insider heard a commercial spot sponsored by the Mexican federal government asking listeners to “dial 089” if they witness a kidnapping in Mexico. The voice-over, in very polished English, assures us that all tips are “confidential.” Well, I’m not so sure about that! And now some good economic news. Rancho Bernardo High School senior Anurag Kashyap takes home $75,000 after defeating two high school juniors, Maryland’s Audrey Hosford and Georgia’s Bradley Silverman, in the finals of the “Jeopardy!” Teen Tournament, which aired Nov. 21. Kashyap says he was shocked to win because “the other 14 contestants were extremely smart and capable.” The games were taped in Culver City on Oct. 6 and 7 Finally, a bit of humor from PR veteran, and resident wit, Tom Gable: ” ‘Glory is fleeting, but obscurity is forever,’ said Napoleon Bonaparte. But I tend to like Joseph Heller’s line from ‘Catch-22’ better: ‘Some men are born mediocre, some achieve mediocrity and others have mediocrity thrust upon them.’ ”
Editor Tom York joins talk show master Mark Larson on Thursday mornings at AM 1700 to discuss local business news.