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Jenny Craig to Relaunch Under New Owner

The parent company of Nutrisystem has acquired Jenny Craig in a deal estimated to be worth up to $10 million.

Wellful Inc., a direct-to-consumer, omnichannel health and wellness platform based in Charlotte, North Carolina, made the announcement on July 5. Dallas-based Kainos Capital owns a majority share of Wellful.

Jenny Craig has long been located in Carlsbad and has had several owners in the last few decades. Jenny Craig’s holding company filed for Chapter 7 bankruptcy in early May, a short time after the weight-loss company announced it was shutting its doors and laying off staff.

Wellful expects to relaunch Jenny Craig in the fall “with a convenient direct-to-consumer delivery model with the same delicious food and personalized coaching that millions of Jenny Craig customers have come to know and love,” Wellful said in a statement.

“The Jenny Craig brand is a wonderful addition to Wellful’s collection of proven health and wellness brands” said Brandon Adcock, CEO of Wellful. “Over the last 40 years, Jenny Craig has been committed to helping people lose weight and live healthier lives, and this acquisition not only reaffirms, but strengthens, that commitment. …

“More than ever before, consumers are demanding integrated, convenient, health and wellness solutions,” Adcock said. “Today’s consumers simply expect products delivered quickly and easily to their door, and our e-commerce supply chain will enable us to deliver on that expectation. We will allow customers to access all the things that made Jenny Craig successful – the food, the structure, the program, the coaching – while providing access to our broader portfolio of health and wellness solutions to empower customers to live happier, healthier lives.”

While Wellful also owns Nutrisystem, Jenny Craig will be managed separately as an independent brand within Wellful.

 

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