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Wednesday, Jun 19, 2024

CEO of Girl Scouts San Diego Enhances Programs

NONPROFITS: Dedrich Cultivates the Next Generation of Women Leaders

Dedicated to the Girl Scouts’ mission of building girls of courage, confidence and character, who make the world a better place, Girl Scouts San Diego CEO Carol M. Dedrich goes above and beyond as a mentor and role model to Girl Scouts youth members, volunteers and staff.

Carol Dedrich
Girl Scouts San Diego

“Carol has been a steadfast leader for many years,” said Nickie Peña, director of marketing and communications for Girl Scouts San Diego, who nominated Dedrich for CEO of the Year honors. “As Girl Scouts San Diego continues to rebuild and grow since the challenging years of the COVID-19 pandemic, Carol’s commitment to the mission and values of Girl Scouting has become even more clear.”

The organization and its robust programming currently serves 14,525 Girl Scout members, an increase from 13,513 at the end of fiscal year 2022, and has nearly 9,000 adult volunteers across San Diego and Imperial counties. GSSD maintains five properties: Balboa Campus, Escondido Program Center, North Coastal Service Center in Carlsbad, and Camps Winacka and Whispering Oaks in Julian.

Peña said that in 2022, 1,814 campers reconnected with the beauty and adventure of the outdoors at Girl Scout camp, an increase of nearly 800 from 2021.

Dedrich joined Girl Scouts San Diego in October 2016. As CEO, her priorities include serving a geographically and economically diverse girl and volunteer base, leveraging community partnerships to better reach underserved communities, enriching the volunteer experience, enhancing the middle and high school Girl Scouts experience, and building lasting relationships with donors in order to serve more girls and continue to provide relevant, critical programs.

“She is building an organization that will remain relevant and make a positive impact on the lives of many Girl Scouts and their families for decades to come,” Peña said. “She is committed to helping girls develop their courage, confidence and character in order to overcome insecurities that can plague girls throughout their lives. She is also dedicated to building collaborations and helping women of all ages to support each other with less judgement of self and others, while expanding perspectives, skills and experience.”

Among efforts overseen by Dedrich, each month, the Girl Scouts Leadership Experience Program team facilitates an average of five staff-led programs and eight opportunities in collaboration with 99 community partners throughout San Diego and Imperial counties. All of these programs are unique opportunities for GSSD’s growing pool of members (K-12) in the region.

The GSSD’s Cool Women Celebration in March brought together executive mentors, corporate and community leaders, Emerging Leader Girl Scouts (10th to 12th grade) and Cool Women honorees to build connections and advance female leadership in San Diego and Imperial counties.

“This year’s event proceeds surpassed financial goals, and 35 Emerging Leader Girl Scouts networked with female business leaders from across the region and built the skills necessary for future success,” Peña said.

Dedrich oversaw numerous completed and in-progress capital projects totaling nearly $1.6 million across property locations. Those included remodels of headquarters building and cabin lodging, portable radio system upgrades and forestry management projects.

GSSD is on track to meet its philanthropy goal of $1.8 million for fiscal year 2023 due to Dedrich’s commitment and leadership, said Peña, who noted that Girl Scouts membership has increased in the last eight months.


“As the CEO of Girl Scouts San Diego, I am honored to be recognized as a top CEO in San Diego. My unwavering belief in the Girl Scouts mission to foster girls of courage, confidence and character is what fuels my dedication; and this recognition offers a valuable platform to amplify our mission and inspire others to get involved.

“A recent CDC report shed light on the significant challenges facing girls today. Sadly, 3 in 5 girls experience persistent feelings of sadness or hopelessness and 1 in 4 girls are seriously contemplating suicide. These findings emphasize the urgency of our mission and embolden our commitment to support girls through these challenges. At Girls Scouts, we provide a nurturing and supportive environment that equips girls with essential life skills, builds resilience, grows confidence, enhances self-worth, and empowers them to overcome obstacles. By doing so, we empower girls to meet their full potential, lead fulfilling lives, and make our communities stronger.”


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