MARKETING: Marketer Offers ‘Do-It-Yourself’ Video-Making Directions
America is the land of the do-it-yourselfer: the weekend building contractor, the artist with the studio in her spare bedroom. In the last few years, video producer Jill Addison has noticed do-it-yourselfers, including small business owners, making videos.
Addison, the fine dining restaurant in the posh Grand Del Mar resort, has earned a Five-Star rating from Mobil Travel Guide, considered in the hospitality industry to be the highest rating of excellence.
A San Diego restaurant has been ranked among the top 100 in the nation by OpenTable, an online reservation network for fine dining.
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