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In photo above, a model displays a sash bag. Nichole MacDonald, founder of Sash Group Inc., has a private Facebook group of almost 5,000 women from around the world that refer to themselves as “Sash Sisters” and share photos and stories about their love for the sash bags and experiences. Photos courtesy of Nichole MacDonald

Stories this photo appears in:

Bag Co. Cashes in on Form, Function and Social Media Strategy

RETAIL: Sash Sold 30,000 Last year; It’s Currently Expanding Manufacturing

Eight years ago, Nichole MacDonald, founder and chief bag lady of San Diego-based Sash Group Inc., found herself homeless with her then 5-year-old son after her recycled, eco-friendly bag business, Bagonia, failed to get off the ground.

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