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The interior of Pirch’s UTC Westfield store and some of the products it sells. Photo courtesy of Pirch

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Pirch Puts Efforts in Its Comfort Zone

RETAIL: Co. Misread Market; New Focus to Be Brands, Customers

An overly ambitious rush to expand, confusion over its brand, and costly real estate deals were what caused Pirch — the high-end household furnishings and fixtures company — to close all but its four California showrooms.

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