February 22, 2018
The interior of Pirch’s UTC Westfield store and some of the products it sells. Photo courtesy of Pirch
Stories this photo appears in:
RETAIL: Co. Misread Market; New Focus to Be Brands, Customers
An overly ambitious rush to expand, confusion over its brand, and costly real estate deals were what caused Pirch — the high-end household furnishings and fixtures company — to close all but its four California showrooms.