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Bobby Bellman, owner of the San Diego Comics retail shop on El Cajon Boulevard, presides over a business that blends fantasy with commerce.

Stories this photo appears in:

Comic Book Stores Must Profit or Perish

RETAIL: Business Realities Loom Large at Hobby-Oriented Shops

Entrepreneurs who open comic book stores because of their love of comics quickly learn that they can’t succeed if they treat their business like a hobby.

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