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Peter Zien

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Big-League Plays Give AleSmith A Winning Edge in the Market

MARKETING: Museum, Petco and Music Keep Brewer Ahead of Game

Among local brewers apparently benefiting from a go-bigger strategy — on a local, national and global basis — is San Diego’s AleSmith Brewing Co. Owner Peter Zien said the Miramar-based company in 2016 saw approximately 30 percent growth from the prior year in both revenue and barrels brewed, reaching about 35,000 barrels.

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