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The 2013 National University Holiday Bowl is the first with the San Diego-based nonprofit university as the game's title sponsor.

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Fans Run Up the Region's Economic Score From Bowl Games

San Diego’s two postseason college football games generated an economic impact to the region of $30.8 million last December, up nearly $2 million from the prior year, according to the San Diego Bowl Game Association, which commissioned a study.

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Bowl Games Pay Off for the Region

San Diego’s two postseason college football games generated an economic impact to the region of $30.8 million last December, up nearly $2 million from the prior year, according to the San Diego Bowl Game Association, which commissioned a study.

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Holiday and Poinsettia Bowl Matchups Set; SDSU Bowl-bound

The four teams are set for San Diego’s two college football bowl games at Qualcomm Stadium this month.

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