Garden Fresh Restaurants LLC, the San Diego-based company that owns 97 Souplantation and Sweet Tomatoes restaurants nationwide, has selected Raindrop, a local full-service brand and growth agency, as its official Agency of Record (AOR) for its marketing efforts.

According to a press release, Raindrop will lead brand and website development, photo and video production, media planning and buying, search marketing, social media advertising, public relations and design.

“The Raindrop team impressed us with their innovative thinking, unique storytelling ability and energized company culture,” said Nicole Bushnell, chief marketing officer at Garden Fresh Restaurants. “This exciting partnership will help elevate the Garden Fresh brand and reposition our restaurants as the place to enjoy a fun, delicious meal with the freshest ingredients, while making memories with family and friends.”

Raindrop has worked with the likes of The Crack Shack, San Diego Symphony, Jazzercise and more. A new campaign for Garden Fresh Restaurants will launch Q1, according to the release.

Travel & Hospitality reporter Mariel Concepcion can be reached at or 858-634-4625.