Power Digital Marketing, a full-service performance marketing agency based in San Diego, has announced the hiring of Milton Goss as its new chief financial officer. Goss, who previously worked for ProSites, a website for dentists, brings more than 20 years of experience in finance, team building and product management, according to a press release.

Goss earned a Bachelor of science and engineering in Chemical Engineering from the University of Michigan and an MBA with Honors of Finance & Marketing from Boston University.

Founded in 2012, Power Digital is a data-driven performance marketing, full-service agency that offers services like SEO, content marketing, paid media, social media marketing, PR, influencer, email, conversion rate optimization, Amazon marketing and web development, with an emphasis in “helping brands scale revenue and increase profits through customer acquisition and retention programs,” according to the release.

Travel & Hospitality reporter Mariel Concepcion can be reached at mconcepcion@sdbj.com or 858-634-4625.