San Diego-based Bird Rock Coffee Roasters signed a deal with Oceanside’s Mraz Family Farms to sell the first San Diego-grown coffee and it sold out in just four days.
The beans went on sale on Oct. 2 and the pour-over on Oct. 5. Both completely sold out by end of day Oct. 6, according to a Bird Rock Coffee Roasters spokesperson. As per a press release, this marked the first time a Geisha coffee varietal “has been grown and harvested on San Diego soil and made available online and to local consumers.”
Coffee plants have been provided to farms in San Diego by Frinj Coffee, with its flagship and organic-certified farm, Good Land Organics, located in Goleta. Mraz Family Farms, owned by singer/songwriter Jason Mraz, is one of the early Frinj Coffee growers, partnering in 2015, and also a certified organic operation, as per the release.
“It has always been our mission to provide San Diego with the best specialty coffee the world has to offer, and now we can include San Diego County in that lineup of excellence,” said Jeff Taylor, co-owner of Bird Rock Coffee Roasters, via a statement. “Now, unlike any other moment in history, we have access to Geisha, one of the world’s rarest, multiple award-winning and delicious coffees, grown right in our backyard. We see this as the beginning of a sea change in coffee producing and are thrilled to be on the forefront with our outstanding coffee partners, Frinj and Mraz Family Farms.”
This launch followed Bird Rock Coffee Roasters’ and Frinj Coffee’s cupping event earlier this year, which featured a California-grown certified organic Cuicateco. The coffee, which received a score of 92 in a third-party review from Coffee Review, was grown by Frinj Coffee's Good Land Organics farm and the lot sold out in one day. This year, though, marked the largest harvest to date, according to the release, and is the first time Mraz Family Farms coffee will be available to San Diego.
“This is a true milestone in California’s culinary history and I am proud to see it,” said Jay Ruskey, CEO of Frinj Coffee, via the press release. “What you are tasting in this cup is the tireless refinement of 20 years of farming from a very dedicated group of people on the Frinj and Mraz Family Farm team.”
The Mraz Family Geisha has tasting notes of jasmin tea, honey, key lime pie and elderflower, states the release. A cup of the coffee sold for $35 at Bird Rock Coffee Roasters while supplies lasted and the whole beans was available online via 4oz options for $199 per unit.
Further harvests from Mraz Family Farms are expected in the Spring of 2020.
Travel & Hospitality reporter Mariel Concepcion can be reached at firstname.lastname@example.org or 858-634-4625.