SeaWorld Entertainment Inc. has named Sergio “Serge” D. Rivera as chief executive officer and member of the board of directors, effective Nov. 11. According to a news release, Marc Swanson, who assumed the position of interim chief executive officer in Sept. 2019, will return to his former role as chief financial officer and Elizabeth Castro Gulacsy, who has been the interim chief financial officer, will return to her former role of chief accounting officer.

Prior to becoming CEO of SeaWorld, Rivera served as president and CEO of ILG, Inc’s Vacation Ownership Segment. Before that, he was president of the Americas of Starwood Hotels & Resorts Worldwide.

“The strategy we have in place for SeaWorld continues to work and we have made good progress,” said Scott Ross, chairman of the Board of Directors of SeaWorld Entertainment, Inc. “We look forward to Serge’s leadership as we continue to improve and accelerate our execution through enhanced marketing and communications initiatives, more effective pricing strategies, cost and capital efficiencies and the introduction of new and compelling rides, attractions and events across our portfolio.”

“While very strong progress has been made executing against the long-term plan in place, I know that there’s more to do to ensure that the long-term potential of the business is fully unlocked,” said Rivera in a statement. “Importantly, I also want to express how proud I am to join an organization and team that is so committed to the highest standard of animal care and makes enormous and important contributions to conservation, animal rescue, research and education.”

SeaWorld also appointed Neha Jogani Narang to its board, also effective Nov. 11 and increasing the board of directors to nine members. Narang was previously director of consumer and developer marketing for Facebook.

Travel & Hospitality reporter Mariel Concepcion can be reached at mconcepcion@sdbj.com or 858-634-4625.