Ted Vallas, the  majority owner of California Pacific Airlines. File photo by Jamie Scott Lytle

Ted Vallas, the majority owner of California Pacific Airlines. File photo by Jamie Scott Lytle

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Brett Snyder, president of Cranky Concierge, an air travel assistance service headquartered in Long Beach, says the events leading up to the stationing of the airline this month are detrimental for the company’s outlook. Photo courtesy of Brett Snyder

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George Belch, San Diego State University marketing professor and senior associate dean of the Fowler College of Business, says California Pacific Airlines will need a strong public relations campaign to help it save face. Photo courtesy of San Diego State University

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Henrik Zillmer, CEO of AirHelp, an air passenger rights company, agrees that customer sentiment and quality of service can have a “major impact on an airline’s overall image.” Photo courtesy of AirHelp

In its long story yet thus far stunted trajectory, California Pacific Airlines, the commercial service carrier owned by 97-year-old entrepreneur Ted Vallas, has had nothing short of a bumpy ride...

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