Perspectium’s employees work out of its offices in Rancho Bernardo. The company was started in 2013 by former ServiceNow executive David Loo. Photo courtesy of Perspectium

Perspectium’s employees work out of its offices in Rancho Bernardo. The company was started in 2013 by former ServiceNow executive David Loo. Photo courtesy of Perspectium

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David Loo

ServiceNow was the perfect San Diego success story. The cloud computing giant, now with a market cap of $43.81 billion, was one of a handful of technology firms in the area to go public.

Though the tech firm moved to Silicon Valley, since its 2012 IPO, a handful of talented ServiceNow alumni have returned to the San Diego area. One of them is David Loo, ServiceNow’s first hire, and founder of fast-growing service integration company, Perspectium.

Perspectium raised $8 million in a Series B round led by local growth equity firm TVC Capital, bringing its total funding to $16 million. The company currently has 96 employees at its offices in Rancho Bernardo, and expects to grow to 130 by year’s end.

Loo said his company essentially picks up where his work with ServiceNow ended. As more companies are turning to software applications, such as Workday, Salesforce and ServiceNow, Perspectium helps connect the dots between them.

“Now more than ever before, we’re really excited about the market that is opening up for us,” Loo said. “A lot of customers believe in SaaS to deliver these applications. Now, the next step is to get them all to work together.”

For example, if a customer called a company to report a problem with a product, that information would be recorded in the company’s customer relationship management (CRM) system, such as Salesforce. If the bug was determined to be a software problem, that information would then need to be forwarded to the company’s IT department. And, if IT determined the issue was related to Amazon Web Services, that information would have to be passed on to a third group, that might not even be in the company.

“You still want the original record to live within Salesforce, and you want those two records to be connected together,” Perspectium Vice President of Marketing Craig McDonogh said. “You should have the same information in IT and in your customer care department.”

Instead of companies having to build these connections from scratch, Perspectium does it for them.

Quiet Growth

Though Perspectium has been flying under the radar for the past few years, it has already drummed up some marquee customers, including Southwest Airlines, Deloitte, McDonalds, General Electric and Loo’s former employer.

He founded the company in 2013, testing the waters to see what its customers needed most. In 2014, Loo put in seed funding, and started growing the company, bringing on its first five customers from past relationships.

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