As part of a strategy to consolidate distribution of its beers, Green Flash Brewing Company announced March 26 it will cease its production brewery in Virginia Beach, Virginia, and discontinue distribution to East Coast markets. The San Diego-based company will now focus on the markets of California, Arizona, Colorado, Hawaii, Nevada, Texas, Utah, and Nebraska.
Green Flash also announced the involvement of a new investor group and that it will also consolidate distribution of sister-brand Alpine Beer Company to San Diego County and the greater Southwest.
In a statement, the company says the decision comes after experiencing pressure due to the cost and complexity of bi-coastal operations.
“We feel this course-correction is prudent at this time and will ensure the independence, fiscal viability, identity and quality of the Green Flash and Alpine brands,” Mike Hinkley, Green Flash co-founder and CEO, said in a statement. “That said, I am deeply saddened to close our Virginia Beach facility and say good-bye to 36 employees who worked hard to make our amazing brewery, tasting room, and beer garden a special place.”
The Green Flash Brewhouse & Eatery in Lincoln, Nebraska, is still scheduled to open in April.