Signature Analytics founder and President Jason Kruger, left, and the company’s CEO Peter Heald are expecting a good year in 2018. The company added 30 employees last year.

Signature Analytics founder and President Jason Kruger, left, and the company’s CEO Peter Heald are expecting a good year in 2018. The company added 30 employees last year. Photo by Jamie Scott Lytle.

— Signature Analytics CEO Peter Heald sees the scope of the rapidly growing financial firm’s opportunity through the lens of “the second black box” of small business — operational finance...

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