San Diego-based e-commerce athletic apparel brand Hylete has acquired another local primarily direct-to-consumer workout gear retailer, it announced June 1.
Women's workout wear company Graced By Grit is being folded into Hylete.
Both companies are headquartered in Solana Beach.
Financial terms weren't disclosed.
Graced By Grit, founded in 2013 by Kate Nowlan and Kimberly Caccavo, sells its locally manufactured apparel online and at a boutique store on Highway 101 in Solana Beach. The company said it has generated more than $3.5 million in revenue since its inception and sold items to more than 25,000 customers.
"We were looking for a partner that has a powerful vision and creates exceptional, innovative product: we found it in our own backyard," Nowlan said in the news release.
She will stay on with the combined company as vice president of brand experience.
Hylete was started by Ron Wilson, its CEO. The company anticipates $13 million in sales to more than 120,000 customers this year, it said in the news release.
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